Noah Kagan Presents

22 Exact Things We Did to Sell $1 Million in Courses

Jan 31, 2019
Discover the 22 strategic marketing tactics that led to a million dollars in online course sales. From using Facebook ads and lifecycle messaging to building effective microsites, each method is actionable and detailed. Learn how live events and email nurturing can enhance engagement and drive conversions. Gain insights on pricing strategies, affiliate programs, and the power of case studies. Plus, find out how to leverage challenges and sponsorships for greater outreach. Ideal for anyone looking to boost their business growth!
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ANECDOTE

24-Hour Real-Proof Case Study

  • Noah Kagan launched SumoJerky to prove he could start a profitable business in 24 hours.
  • He sold $3,000 in 24 hours and used the case study email to drive huge interest in the course.
ADVICE

Use Lifecycle Facebook Ads

  • Use Facebook ads and retargeting through the full customer lifecycle for higher-priced products.
  • Tailor messaging at each stage to move non-impulse buyers toward purchase.
ADVICE

Build Microsites For Lead Gen

  • Create microsites or free lead-gen projects that attract and encourage sharing.
  • Use submissions and social sharing to drive traffic into your main funnel.
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