Influential Voices of Authority How To Take The Headache Out Of Show Planning - Episode 073
Where is your podcast going in 2015?
If you don't know where you are going, how will you know if you get there.
So many shows discuss goals around this time of year. It is only natural with a new year comes reflection. This is a perfect time to assess your previous year and decide what you want the next twelve months to look like.
A goal is a simply a dream with a deadline. What are you dreams for the next year? If you don’t have a map & destination, you’ll only wander. You'll never get anywhere. Let's be specific and set some deadlines.
You and I discuss goals quite often. We talk about having an objective for each episode. What is it that you want your listener to take away from each episode. Once you answer that questions, you will know where to take your content in that episode.
We also need to answer that question on a larger scale. What is the purpose of your show? How are you helping people? How do you serve your listeners?
Once you create the mission for your show, you will have a filter for all of your content. When it comes time to plan an episode, you can ask yourself, “How will I serve my listener this week?”
My show is designed to give you more confidence in your content. I want to help you defeat that little voice in your head that is saying, “I hope I don't make a fool of myself this week.”
Each week when I sit down to create my show notes, I ask myself how I might share with you a bit that I have learned over the past 25 years in radio that will give you confidence in your content and be more engaging with your listener.
MISSION
Let's start with the mission of your show. Write down the sole focus of your show. How do you help people?
2015 GOAL
What is the one big thing you want to accomplish over the next year? We want to develop little steps to get there. Let's break the big goal into bite-sized pieces.
If you create a weekly show, you only have 52 shows over the next 12 months. It may sound like a lot. However, you need to be intentional to reach your goals.
Break your goal into milestones. Keep in mind that your progress might not be a straight line. It may ramp up like a curve. Write down those milestones.
EPISODE GOAL
As we develop each episode, what do we hope to accomplish in each show that will help us move toward our 2015 goal? More importantly, how will that episode goal help us get closer to our milestone on the way to the yearly goal?
Each episode should have a strong call-to-action that helps us get closer to our milestone. What is your call-to-action within your podcast? How can we make that call-to-action more effective? Where are you sending your listener each episode to get more info? Be specific and write it down.
Are you effectively planning each show before you begin? Sometimes it is difficult to get motivated to record your show on a regular basis. Plan ahead. Download the planning worksheet at www.PodcastTalentCoach.com. When you lack motivation, revert to plan you've already created.
Do you interview guests on your show? Create a list of guests you’d like to get on the show. Be brave and reach out to those people. Let's get them on the show. Give yourself a goal with a deadline. Let one guest lead to another. Always ask for leads.
GET BETTERTo improve, you need to review the game tape. Are you reviewing your show on a regular basis?
All great sports teams review tape of previous games. You should do the same. Again, get the worksheet at www.PodcastTalentCoach.com. Finding someone that can help you honestly review your show will help as well.
BUSINESS
You should step back from your podcast to look at your overall business. If you are monetizing your podcast, we need to schedule time to help reach that goal as well. Baby steps and milestones.
There are many business possibilities stemming from your podcast. These could include books, speaking engagements, seminars, affiliates, products and more. If you have yet to monetize your podcast, schedule your time to create something powerful. Be sure to include deadlines.
The next year can be huge for you if you plan. Set deadlines to turn your dreams into goals. Be sure to find balance in all areas of your life.
Take some chances. Go for the big interview or launch a product. Dream big. You might just reach your dreams.
I want to thank you for a fantastic 2014. It has been quite a success for me.
I have met many amazing podcasters. You have given me your time each week as we grow together. I can't thank you enough for that.
Podcast Movement invited me to share my knowledge at their event in Dallas. This coming year, I will present at New Media Expo as well.
Many have downloaded my worksheets and purchased the Podcast Talent Coach workbook. It has been a blast. I couldn't do it without you. Thank you for being part of this journey.
Have an amazing 2015.
What would you like me to cover in the upcoming year? How can I better help you? E-mail me at Coach@PodcastTalentCoach.com.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.
Let's turn your information into engaging entertainment.