Novel Marketing

20 Ways to Promote Your Book During the Holiday Season  

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Dec 7, 2022
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INSIGHT

A Christmas Book Becomes An Evergreen Holiday Asset

  • Recording a Christmas-themed book becomes an evergreen seasonal product authors can promote annually.
  • Consider collaborating on anthologies for faster turnaround and perennial holiday sales.
ADVICE

Add Seasonal Sizzle To Your Cover For Gift Appeal

  • Add seasonal elements (red bow, snow) to your cover in December to signal giftability and boost impulse buys.
  • Swap back after January; works best for romance/women's fiction where visual gift cues resonate.
ADVICE

Optimize Amazon Metadata For Holiday Gift Searches

  • Edit your Amazon description and metadata for Christmas keywords like perfect Christmas gift for the teen in your life.
  • Seasonal metadata improves Amazon search ranking for gift-related queries and can be reverted in January.
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