The Game with Alex Hormozi How My $250 Million Portfolio Actually Makes Money | Ep 965
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Apr 28, 2026 They explain how attention converts into leads through content and media. They outline tiered advisory services and the ascension flow from free products to paid offerings. They describe reinvesting revenue into real estate, ventures, and private equity. They map a membership and network strategy built around distribution and incubation.
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Use Low Ticket Offers To Build A Funnel
- Capture low-friction conversions first: email list, free trials, $9 trials, and $30 books to gather contact data.
- Use these minor conversions as entry points to funnel higher-value business owners into paid services.
Three Tier Advisory Ascension
- Advisory Practice (AP) is the primary high-ticket monetization with three tiers: L1 $5k, L2 $35k, L3 $135k.
- Clients ascend from L1 to L3 as they seek more hands-on help, creating predictable revenue lift.
Reinvest Profits Into Real Estate And Ventures
- Revenue is redeployed into three main buckets: reinvestment in the core business, ACQRE real estate, and ACQ Ventures.
- Real estate (multifamily) is chosen for cash deployment and tax efficiency, often raising funds alongside the audience.