Rocket Fuel Unlocking Your Visionary/Integrator™ Superpowers | Jeni Bukolt and Jessica Blackshaw
Oct 31, 2024
Jessica Blackshaw, Client Service Director and integrator who runs operations and team alignment, and Jeni Bukolt, Founder and CEO guiding brand strategy and culture, unpack their visionary/integrator dynamic. They use a cake-batter metaphor, explain wishlist prioritizing, share how EOS shaped growth and alignment, and describe cultural rituals like mascots, same-page lunches, and scorecards to scale their impact.
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Opal Mascot Sparked Brand Personality
- Opal the ostrich started as a quirky ad idea and became Haven's mascot embodying bravery and brand personality.
- The team travels with an Opal puppet and enforces Opal-specific brand guidelines to keep it playful but on-message.
Trust Is Built In The Trenches
- Trust between a Visionary and Integrator grows from radical candid communication and shared hard experiences.
- Jeni and Jessica cite getting through COVID, client downturns, and family losses together as trust-builders that solidified their bond.
Use Same Page Meetings For Deep Alignment
- Schedule regular structured same-page meetings separate from quick hallway check-ins to handle deep topics.
- Haven holds a weekly leadership Level 10 and a monthly 90-minute same-page lunch to address higher-level strategy and issues.
