Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!

Chapters

00:00:00 - Welcome to the Black Friday Strategy Session
00:01:00 - July is the New November: Early Prep Insights
00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now
00:06:15 - How to Win Q5: Lead Gen Strategies that Last
00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers
00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success
00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes
00:27:55 - Know Your Audience: Targeting and Content Roadmaps
00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond
00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches
00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable
00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value
00:38:15 - Brand Differentiation: Standing Out in a Crowded Market
00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday
00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns
00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the Year

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Tidio Black Friday Facts & Cyber Monday Stats [Report 2024]
Leather Up
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

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