This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.

Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.

In this episode, you'll learn:

How to build a bold, timeless brand even when the industry pushes back
The systems and marketing levers that actually move the needle for service-based businesses
How to innovate and scale without burning out

Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Michael: @ramslegitFollow STRONG pilates: @strong

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#136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness