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Episode 2002:
Margo Aaron challenges the idea that good writing must sound polished and formal, arguing that the real power of copy comes from writing the way you naturally communicate. By dropping rigid grammar rules and adopting the tone you’d use with a friend or coworker, your writing becomes clearer, more engaging, and more persuasive. She also calls out the culture of pointless meetings, encouraging people to challenge inefficiency and bring clarity and purpose back to how we spend our time.
Read along with the original article(s) here: https://www.thatseemsimportant.com/copywriting/write-as-you-speak/ & https://www.thatseemsimportant.com/entrepreneurship/what-is-the-point-of-this-meeting-on-having-better-meetings/
Quotes to ponder:
"Stop thinking about writing correctly and start writing casually."
“The point of the meeting is the meeting.”
“Copywriting is where we write effectively. But not always correctly.”
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