She's On The Money How to Cash in on Your Hobby (and Start a Business With Your Bestie) with Sweet Bakes & Miss Trixie
Sep 23, 2025
Alicia Henderson is the founder of Sweet Bakes, a thriving pastry brand, while Alice Bennett runs Miss Trixie Drinks Tea, known for her delightful cakes. Together, they transformed their hobbies into successful businesses. They share insights on recognizing when a hobby can become a full-time gig and the importance of collaboration over competition. Their partnership blends friendship with business, emphasizing respect and complementary skills. Listen as they reveal their secret to mixing mates and money, including a money win that gifted them a free car!
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Align Values Before Partnering
- Discuss professional values around money and business before starting a partnership.
- Don’t rely on just liking someone socially; align on business expectations first.
Choose Structure To Match Scale
- Structure choice depends on scale, liabilities and staff needs; sole trader vs company suits different goals.
- They formed CoBake as a 50-50 partnership to signal equal ownership and shared expectations.
Ritualize Admin Work
- Schedule and carve out regular admin time so bookkeeping doesn't fall behind.
- Use being in the books to reduce anxiety by tracking money in and out of your business.
