Intelligent Machines (Video) IM 864: And Artemis Too - Journalism In The Age Of AI
9 snips
Apr 2, 2026 
Kate Lee, editor-in-chief of Every.to and former Medium editorial lead, explains Every's pivot from newsletter to AI-native product studio. She talks about building AI tools like Lex and Spiral, training models on editorial standards, and how writers use LLMs as collaborators. Short, vivid conversations about product tradeoffs, community-led learning, and making journalism and tooling intertwine.
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Every's Media to AI Product Ecosystem
- Every evolved from a newsletter into an AI-native company mixing content, products, and training to serve builders crossing into AI.
- Kate Lee explains products like Lex, Spiral, Sparkle, and Plus One grew from internal “itches” and audience demand, reaching 125k subscribers.
Train Models With Your Style Guide
- Train your LLM on your best work and a concrete style guide to make AI suggestions relevant to your voice.
- Every fed its 400-rule style guide into their models and rewrote it for machine-readability so edits catch repeat issues before human editing.
Use AI To Iterate Not Replace
- Use AI as a collaborator to iterate multiple angles, not as a final author; always wrestle with and edit outputs.
- Spiral returns three draft angles so writers pick and prune directions rather than accepting a single generated draft.
