The Self-Employed Life 248: John Ruhlin - Perfect the Art of Gift Giving
Happy holidays to all of you! It is the season of giving. Often that means giving gifts. We are so fortunate today to speak with a master gift giver. John Ruhlin not only captures the spirit of generosity, and reciprocity in his gift giving, but also giftology, as an effective business strategy to express appreciation to those you do business with, and to open doors for future opportunities.
John Ruhlin is the founder of the Ruhlin Group. John's company is trusted by the leaders of fast growing companies to develop relationship building strategies and VIP gifting programs to increase referrals and strengthen retention with their most important clients, employees, and prospects. Their clients include the Chicago Cubs, San Antonio Spurs, D.R Horton, Ork and Stanley, St. Luis Blues, and hundreds of other industry leaders and high end service firms. His second best selling book "Giftology: the Art and Science of Using Gifts to Cut Through the Noise, Drive Referrals, and Strengthen Retention", has been featured in forms and ink.
WARRIOR of No
"Gift like you mean it!"- John Ruhlin
Highlights -- Relationships are one of the most important aspects in their life, personally and professionally
- Showing gratitude when it's expected is the worst investment that you can make
- Show gratitude and appreciation to those important relationships like your business depends on it
- They use planned randomness and pick different times of year to send surprise gifts
- John teaches people to give gifts on a "just because" basis
- There is a fine line between manipulating a situation, and reciprocity
- Look for gifts your client will use everyday-- encourage CPI (Cost per impression)
- Know the difference between promotional gifts, and actual gifts
- Identify your most important relationships -- what's their current value to you?
- John's Website, John on Twitter
- John Ruhlin Group
- John's books:
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