Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy

In this episode of The Superwall Podcast, we sit down with Jae Hwang, CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing.

Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel growth engine. From creator compensation models to performance-tested onboarding flows, this conversation is a must-listen for founders, growth marketers, and product builders looking to scale without burning cash.

We dive into:

• The exact TikTok formats that fuel virality (and why they work)
• How to turn organic videos into high-converting paid ads
• Micro-influencer compensation models and scaling content output
• Bloom’s AI-powered content workflow
• How to convert a Gen Z audience with gamified onboarding and social proof

Whether you're operating with a $10K budget or scaling past $1M ARR, this episode offers practical, repeatable insights into building a content engine that drives long-term growth.

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