Freakonomics Radio

7. Two Book Authors and a Microphone

Sep 30, 2010
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ANECDOTE

Humble Podcast Beginnings

  • Stephen J. Dubner and Steve Levitt launched a podcast by posting episodes to iTunes and were surprised people listened and reviewed them.
  • They read listener reviews and reacted to feedback about episode frequency and host balance.
ADVICE

Plan Your Listening Schedule

  • Freakonomics Radio will publish every two weeks for now and switch to weekly in January, so plan listening accordingly.
  • Subscribe on iTunes or FreakonomicsRadio.com to avoid missing episodes.
INSIGHT

Trash Collection As Community Ritual

  • Taipei uses a musical trash truck to cue residents to bring out trash, creating social gatherings and community interaction.
  • The system turns an ordinary civic task into a social ritual that can build neighborhood ties.
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