TikTok Eyes SEA’s $19B Food Delivery Market?

Southeast Asia’s food delivery sector is heating up once again. In 2024, the market grew 13% year-on-year to hit US$19.3 billion, outpacing the broader F&B industry. But the battle is far from over.

In this episode of Enterprise Explores, we speak with Weihan Chen, Head of Insights at Momentum Works, to unpack the biggest takeaways from their fifth annual food delivery report. They discuss why Vietnam and Indonesia led the surge, how ShopeeFood overtook Gojek to become the third-largest player, and why platforms are shifting their focus from premium users to mass-market consumers and tourists.

Weihan also breaks down the emerging threat posed by TikTok’s foray into local services, what a potential Grab-Gojek merger could mean, and how segmentation, efficiency, and vouchers are reshaping platform strategy. Plus, a deep dive into Malaysia’s unique dynamics, including why its per capita spend on food delivery outpaces Indonesia and Thailand.

If you’re in F&B, e-commerce, logistics, or tech—this episode is packed with actionable insights on the future of digital consumption in Southeast Asia.

Image Credit: Shutterstock

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