Rishad Tobaccowala | A Futurist Talks About What's Next for Marketers and Agencies

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, podcast host of "What's Next," and author.

Rishad discusses why marketing will thrive in an AI world, the reason all companies should systematically re-evaluate their business starting with a blank sheet of paper, and why the future will be determined by those over 65.

Key topics include:

- Why AI will obliterate marketing silos

- The concept of managing humans, aliens and replicants

- Why he's an optimist

- The case for investigating if you are building a brand or executing optimization math.

Tune in to hear about the concept of unbossing and a fabulous shipping container analogy.

This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo

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⏱️ Chapters

01:22 Meet Rishad Tobaccowala

02:27 The Marketing Industry Is Being Rewritten by AI

03:00 Why Silos (Ads, CRM, Sales) Are Breaking Down

06:26 What Marketing Really Means Today

08:00 Humans, AI, and Agents in the Workforce

13:31 Efficiency Isn’t the Disruption—Business Models Are

18:00 AI as a New Brain, Not a Tool

27:00 Why People Over 65 Will Shape the Future

31:00 Five Hard Truths Every Leader Must Face

35:29 A Bold Prediction for Agencies by 2026

38:00 Final Advice: Lead with Optimism, Not Fear

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