Thoughts on Recruitment Marketing

This audio is from a recent panel at TA Tech Europe but I wanted to chat about recruitment marketing for a moment. At RecTech Media we enable companies to outsource much of these efforts from managing your job advertising to creating content for your career site and managing your social recruiting channels so you can get back to the business of ...recruiting. Right now I see too many employers trying to meld these responsibilities onto recruiting or TA managers who are still expected to source and recruit, but to me the recruitment marketing function is better suited to a dedicated marketer who have a better understanding for how to convert online clicks into applicants. I saw a recruiting manager job the other day where the person was supposed to do full cycle recruiting and run the rec marketing function which to me really mutes that aspect of the job. There’s no way they can dedicate enough time and attention to properly market the jobs and manage sites and social. So if your company needs help with your recruitment marketing consider giving us a call at 203-572-2053 or email chris@rectechmedia.com… So...Enjoy the audio where you’ll hear Chad Sowash, Shane Gray from Clinch, Tycho van Passen from Vonq and Jayne Ronanyne from KonnectAgain bounce around ideas in recruitment marketing...

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