Elevate with Robert Glazer

Savannah Bananas Owner Jesse Cole on Changing The World of Sports and Entertainment

Jan 7, 2025
Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, shares insights on revolutionizing sports entertainment. He discusses the team's unique fan-centric approach, transforming the dullness of traditional baseball into a vibrant experience filled with dance teams and inclusivity. Jesse emphasizes the importance of engaging fans beyond just numbers, nurturing a passionate community. He reflects on strategic growth, innovative ticketing, and the necessity of constructive feedback for continuous improvement in the sports world.
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INSIGHT

Long-Term Vision

  • Be willing to be misunderstood, like Netflix, and anticipate where your fans are going.
  • The Savannah Bananas prioritize long-term vision, offering free games on YouTube for wider reach.
ANECDOTE

Embracing Failure

  • The Savannah Bananas' first ESPN primetime game experienced a transmission outage.
  • Despite initial failures, they persist, trying new things and adapting.
ADVICE

Building State Identities

  • Develop a home-and-away concept for the Banana Ball league.
  • Build state-wide team identities to maintain excitement and expand reach beyond individual cities.
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