Steph Golik - Going from designer to founder

Steph Golik, an early design leader at Cruise, discusses how designers can transition to entrepreneurship and raise venture funding. Highlights include the advantages of designers in entrepreneurship, the role of design in startups, their journey to becoming a founder, investing in selling for fundraising and customers, their background in transportation architecture, de-risking their startup Huddle, and a new course for designers wanting to start their own companies.