Business of Home Podcast Why Nicola Harding started her own brand dedicated to 'quiet hero' pieces
Jun 23, 2025
Nicola Harding, a celebrated London interior designer known for her soulful aesthetic, and her husband Andy Harding, an e-commerce expert, discuss their journey in launching their home goods brand, Nix. They reveal why Nicola's diverse career path led her to design, their motivation behind creating a brand rather than a licensed line, and the challenges of entering the U.S. market. The couple also shares insights on blending quality with affordability and the importance of personal stories in building consumer connections.
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Nix's Organic Business Growth
- Nix started as a kitchen table business, evolving from interior projects to a transactional e-commerce site.
- Building online before a physical showroom was a deliberate choice reflecting modern retail.
Customer Service Is Key
- Prioritize excellent customer service to turn inevitable mistakes into brand loyalty.
- Ensure all operational and website components are robust before launching transactional e-commerce.
Trade Embraces Nix Products
- Trade professionals immediately recognized and embraced Nix products as practical design tools.
- Trade has become a primary client base due to product utility and aesthetic.
