Kara Rousseau of Walmart Connect on organic omnichannel strategy, connecting with customers, and integrating commerce into content
Apr 11, 2022
21:51
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Kara Rousseau, VP of Marketing at Walmart Connect, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss best practices for developing omnichannel marketing strategies. Kara explores the significance of creating “customer moments” in eCommerce, aligning brand and marketing strategies with the customer at the right point in the shopping journey, and connecting content and commerce.
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