Send us Fan Mail

Get on the waitlist for the Tiny Marketing Club!

In today's episode of Tiny Marketing, I, Sarah Noel Block, dive deep into the art of naming brands with the incredibly talented Alexandra Watkins, the mastermind behind names you know and love, like the Wendy's Baconator!

Biggest Takeaways

Smile and Scratch Framework: Alexandra Watkins provides a clear and effective methodology for naming brands through her "Smile and Scratch" framework. SMILE stands for Suggestive, Memorable, Imagery, Legs, and Emotional—qualities that make a name attractive and sticky. SCRATCH represents the pitfalls to avoid, ensuring the name doesn’t confuse or alienate potential customers.
Importance of Memorable Names: A great brand name should leverage existing knowledge or concepts to be memorable. For instance, using metaphors like "Kryptonite" for a bike lock plays on familiar themes (Superman’s weakness) to enhance recall and association.
Strategic Repulsion: Effective naming isn’t just about attracting the right audience but also about repelling the wrong one. This ensures that the business aligns more closely with its ideal customer base, enhancing satisfaction and efficiency.
Emotional Connection: Names should make a strong emotional connection with the audience. This connection can transform a mundane interaction into a memorable experience, fostering loyalty and positive associations with the brand.
Future-proofing Your Brand Name: It’s crucial to choose a name that doesn’t limit your business's growth. A name should be broad enough to encompass potential future expansions and not lock you into a narrow niche, preventing costly rebrands down the line.

Meet Alexandra

Alexandra Watkins is

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Ford EVs Can Now Charge At Tesla Superchargers - DTH