Better Offline The Onion Knight Ft. Ben Collins
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Jun 21, 2024 Former NBC disinformation reporter Ben Collins, now CEO of Global Tetrahedron, discusses saving The Onion with Jeff Lawson. They emphasize AI tech importance, patience in media transition, and empowering writers in journalism. Ads for products like NYX period underwear are included.
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Profit-Sharing and Public Interest
- The Onion will implement profit sharing to reward staff for its success.
- Lawson views the acquisition as a public interest endeavor, prioritizing a sustainable environment for writers.
Moving Beyond Programmatic Advertising
- The Onion's current revenue model relies on programmatic advertising, which Collins criticizes.
- He aims to shift away from this model and explore diverse revenue streams.
Diversifying Revenue Streams
- The Onion will offer memberships, potentially reviving the print newspaper.
- They plan to sell direct ads and create humorous Super Bowl commercials.