425: Best SEO Practices for 2020 with Megan Clarke of Clapping Dog Media.

Today on the show we have Meg Clarke of Clapping Dog Media. She is an SEO strategist who teaches creative small business owners how to grow their organic traffic and rankings so they can make a great impact and reach more people. She is also a sourdough bread baking genius, so you can look forward to several bread references throughout this episode! In Episode 45, we interviewed Meg where she talked about SEO for newbies, but today we’re taking it a step further by addressing intermediate and advanced issues that are more applicable to listeners who are somewhat experienced in this area. A lot has changed since 2017, so she discusses updated SEO practices, stuff you can do to prep your business and brand for launch and what to do if you are pivoting and need to start tackling different topics on your existing website. She also dishes out resources for finding targeting keywords and hidden SEO within your website and shares what she reckons is worth spending time on.

Before we get into the meat of the episode, it’s worth mentioning the incredible strides we have made with our SEO since a few years ago. But, while we’ve done well, we also desperately need maintenance. Our traffic used to be at a low 5 to 10% from Google despite our volume of content, but now over 50% of our traffic comes straight from search. But, as we said, we also need to brush up on our SEO, so we’re just as eager to hear what Meg’s got for us. So, pull your notebook closer and get ready for some fresh SEO strategy!

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