The Innovation Show

Chuck House: Lessons on Intrapreneurship & Innovation Resistance

Dec 11, 2025
Chuck House, an award-winning engineer and author of "Permission Denied," shares his extensive experience from HP, where he shaped groundbreaking technologies. He discusses the paradox of innovation in organizations, emphasizing how success can blind leaders to new paradigms. House explains the importance of resilience for intrapreneurs and the need for systemic innovation rather than relying solely on heroic figures. The conversation also touches on the emotional challenges innovators face and the complexities of selling new ideas to established teams.
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INSIGHT

Incumbents Misread New Paradigms

  • Incumbent competitors usually improve old products, then awkwardly merge ideas, and finally claim credit.
  • The real new competitors often come from outside the old rules and blind incumbents.
ADVICE

Unlearn To Relearn Strategically

  • Intentionally unlearn habits to imagine new paradigms and jump the chasm.
  • Use fresh-eyes exercises and question core beliefs to relearn what matters for new domains.
ADVICE

Win Over The Sales Channel

  • Train and incentivize sales teams specifically to sell novel products instead of assuming allegiance.
  • Use contests and differentiated rewards to convert a few champions into broader adoption.
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