Endurance Unlimited Season 2, Ep. 17: Building an E-Racing League with Tim Ballintine
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Nov 17, 2020 Tim Ballantyne, founder of KOA Sports and full-time endurance and eSports coach, built a global e-racing league. He talks about creating KOA, using TrainingPeaks for verification, and the DIY broadcast that turned virtual races into spectator sport. They cover integrity, race formats, squad coaching across countries, and plans to scale verification and production.
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Cold Email Led To Zwift Partnership
- Tim cold-emailed Zwift offering KOA Sports as a testing ground for club functionality and got a rapid response.
- That early timing and persistence helped KOA scale from a local group to athletes in 30+ countries.
Require A Performance Passport
- Use training data as a verification passport for virtual racing to increase integrity and trust.
- Connect athletes' TrainingPeaks accounts to your league to create a fuller performance picture beyond race files.
Education Over Ostracism Works
- KOA built a verification culture focused on education rather than punishment to improve compliance.
- That approach grew to 800 verified athletes linked to TrainingPeaks and reduced repeat offenses.