Strategic Stories, Brand Messaging, and SEO w/Emma Boshart

Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar.

Connect w/ Emma:
Website
Instagram
The Brand Story Audit

1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.

• There is value in having fresh, updated content, (shows care for the audience and raises engagement rates).
•  Emma  explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.
• Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.

2. Emma discusses the three-step process to write a strategic story:

• choosing the topic, 
• identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then 
• crafting a story linked to a business objective.

3. Multiple stories can be created, each serving a different business purpose.

• Strategic stories should be fresh and reflective of c

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Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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