Product Thinking Episode 146: Building Your Next B2B SaaS Unicorn with Mikita Mikado, Co-Founder and CEO of PandaDoc
Nov 22, 2023
Mikita Mikado, Co-Founder and CEO of PandaDoc, shares his entrepreneurial journey and the challenges of building a B2B SaaS company. He highlights the importance of working with talented people, embracing a growth mindset, and creating a strong organizational culture. They discuss the success factors of PandaDoc, including creating an easy-to-use product and evolving to meet different industries' needs. Mikita's passion for crafting a vision and witnessing individual growth within the company is also emphasized.
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Seek Mentorship and Community
- Surround yourself with experienced and knowledgeable individuals.
- Leverage community wisdom, podcasts, and blogs to navigate the complexities of the CEO role.
People Over Product-Market Fit
- Building a successful company is not solely about product-market fit.
- Long-term success depends more on nurturing a collaborative team and mastering the ability to work with people effectively.
PandaDoc's Culture Code
- PandaDoc addressed cultural and team issues by creating a culture code.
- This document outlined desired behaviors and values and was used to hold each other accountable.