Ep 244 The Business Of Injecting (Chapter 12) | Dr Caroline Taylor-Walker

Episode 244 hosts Dr Caroline Taylor-Walker (Cosmetic Physician based in Torquay, Australia)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic.

We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

00:00 Introduction 03:31 Meet our guest Dr Caroline Taylor-Walker 03:40 Moving to Torquay 05:59 From Plastics to Aesthetics 09:52 Training Restrictions 19:08 Starting Ministry of Skin 22:19 Bootstrapping the Clinic 26:16 Expanding Services 30:25 Patients vs Clients 32:20 Aesthetics vs Skin Checks 33:08 Front Desk Friction 34:12 Economy Slowing Demand 36:23 Handling Budget Patients 37:35 Quick Fix Growth Ideas 39:29 Know Your Numbers 43:50 Low Cost Treatment Mix 45:27 Quality Control Systems 49:52 Staff Motivation Debate 52:34 Leadership Weekly Cadence 56:52 Manager vs Owner Roles 01:01:26 Define Dream Patient 01:03:45 Holistic Menopause Journey 01:05:40 Incentives and Referrals 01:06:54 CRM Tracking Options 01:09:49 Complimentary Cross Offers 01:11:12 Low Cost Skin Add Ons 01:13:37 Scaling Team and Cashflow 01:17:02 Exit Strategy Planning 01:20:56 Life After Selling 01:24:24 TGA Rules Debate 01:33:54 Advice for New Clinics 01:35:02 Wrap Up and Next Steps

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