FreightCasts AI Is Coming for Dispatch… And Recruiting Is in Crisis or is it? | Brake Check
Today on Brake Check Live (3/3/26), we tackle two forces reshaping trucking from the inside out: artificial intelligence and driver recruiting.
First up, Tapan joins us to introduce Hey Bubba, the AI-powered dispatcher aiming to fix what’s broken in traditional dispatch operations. Is AI about to replace human dispatchers? Or is it the efficiency tool carriers didn’t know they needed? We dig into what’s failing in dispatch today, what Hey Bubba is designed to solve, and what comes next.
Then we shift gears with Tommy Valenzuela, Transport Topics Recruiting Professional of the Year from Hansen & Adkins. From life behind the wheel to leading recruiting efforts at a high level, Tommy shares his path, what this award truly means, and — more importantly — what’s actually working (and not working) in today’s driver recruiting environment.
Dispatch.
Recruiting.
Technology.
Accountability.
The future of trucking talent.
This isn’t theory.
This is the operational reality carriers are living every day.
Brake Check is the industry wake-up call and its here in a hard stop style today.
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