Restaurant Unstoppable with Eric Cacciatore

1214: Using AI and AI-SEO Marketing with Kelsey Verdier and Claudia Tomina

Aug 28, 2025
Join Kelsey Verdier, VP of Marketing at Marqii, Claudia Tomina, CEO of Reputation ARM, and Anna Tauzin Naeve, fractional CMO and bakery owner, as they explore the intersection of AI and restaurant marketing. They discuss the importance of optimizing online presence through accurate information and engaging visuals. The conversation delves into managing online reviews, navigating platforms like Yelp, and leveraging AI for effective marketing strategies, all aimed at enhancing visibility and success in the competitive restaurant landscape.
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ADVICE

Diversify And Refresh Your Reviews Regularly

  • Prioritize review diversity and recency across platforms like Google, Yelp and TripAdvisor.
  • Encourage recent reviews on multiple directories because different AI tools favor different sources.
ADVICE

Name Menu Items For Searchability

  • Use descriptive, searchable menu item names instead of fancy titles.
  • Align menu names with keywords (e.g., 'Caesar salad') to improve ranking quickly.
ADVICE

Use Schema For Menu Hierarchy And Attributes

  • Implement menu schema and consistent menu attributes across listings and your site.
  • Use structured markup so AI/LLMs can read menu hierarchy and surface your items.
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