
HBR IdeaCast Treat Email Like Laundry — and Other Tips from Google’s Productivity Expert
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Apr 2, 2024 In this episode, Laura Mae Martin, Google's Executive Productivity Advisor and author of 'Uptime,' shares invaluable insights into maximizing productivity. She discusses redefining productivity by finding balance and avoiding burnout. Laura introduces her innovative approach to calendar management and emphasizes the importance of inbox zero by likening email sorting to doing laundry. With tips on decision-making and setting boundaries, she reveals how small changes can lead to significant improvements in work-life balance and efficiency.
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Calendar Audit
- Print your calendar from the past two weeks and circle entries aligning with priorities.
- This audit reveals if your time allocation matches your stated priorities.
Managing Urgent Tasks
- Make urgent matters a top priority if they consistently disrupt your schedule.
- Designate a specific time block daily for urgent tasks.
Zero-Based Calendaring
- Regularly review calendar commitments with a zero-based mindset.
- Ask yourself if you would commit to existing meetings today.




