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The Real Problem Is Gathering, Not Execution
- Gabriela realized the main barrier during COVID-19 wasn't executing a race but the public gathering itself.
- She converted the event to a virtual race because the gathering removed the experience's joy and safety.
Give Athletes Two Months' Notice
- Gabriela aims to give athletes final schedule certainty at least two months before an event.
- Use a two-month decision window to balance training time and reduce disappointment.
Make Virtual Races Valuable And Timebound
- Gabriela packaged virtual events with upgraded merchandise and a two-day race weekend to retain athlete engagement.
- Make virtual races appealing with value-packed athlete packages and a defined event timeframe.