Designing a Revenue Growth Strategy to Outpace the Market

This week on the SBI Sales and Marketing podcast, we spoke with SVP of Strategy at Magento Commerce, Mark Lenhard, about how to develop a revenue growth strategy quicker than both your industry and competitors. Magento Commerce offers an open-source digital commerce solution to 250,000 companies.

In our first segment, Mark covers company revenue growth relative to industry revenue growth. We discuss how to analyze the industry, its customer, the driving demand behind the growth strategy and how to determine critical success factors.

Next, Mark explains the strategy in choosing the proper market groups, and later we explore the theory of three forms of strategy development advantage: product differentiation, cost and customer experience.

In our last segment, Mark shares in detail three actions companies can take immediately to help increase revenue growth.

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