The death of George Floyd has not just sparked action to protest against police brutality, but it’s also led to more conversations about how to support and uplift black Americans. Anti-racism books are selling out and topping best-seller lists, while infographics about how to best support local black-owned businesses are filling social media feeds. LaShell Eikerenkoetter, also known as Ohun Ashe, advocates for black lives in the streets as a frontline protester — and she does the same advocacy online for black entrepreneurs. She created For the Culture STL, a directory of black-owned businesses and events in the St. Louis area. She said support for the initiative has skyrocketed over the past couple of weeks. She host Sarah Fenske to talk about these two parallel efforts.