YouTube, why are you giving us a keyword research tool?

While we love most of the updates YouTube is rolling out lately, some of them have us scratching our heads while others just downright annoy us. Either way, the updates help us understand the direction YouTube is taking as a platform and what their goals are so we can make better videos that align with their goals and see better performance than they otherwise would. Today four of the YouTube strategists on the Video Creators team sat down and reacted to many of the updates YouTube has announced and started rolling out while we also discuss what it means for us as creators who are growing our audiences here.

CREATOR SPOTLIGHT: Check out Hannah's channel at https://www.youtube.com/c/WifeWithoutKids

VIDEO LABS: Work with us for 8 weeks to grow your channel in our coaching program! Learn how the YouTube algorithm works, how to leverage it for more views from the home page, suggested videos, and search results. We'll also show you how to make videos that perform better on YouTube and how to use your analytics to spot further opportunities for growth. Register here: https://videocreators.com/video-labs/

UPDATES MENTIONED IN THIS EPISODE 1. Picture-in-Picture: https://gizmodo.com/youtube-releases-picture-in-picture-mode-on-ios-1848778408 2. Google Multisearch: https://blog.google/products/search/multisearch/ 3. A.I. content is spam: https://thenextweb.com/news/google-says-it-classifies-ai-generated-content-as-spam 4. New way to create and watch YouTube Shorts: https://support.google.com/youtube/thread/159877972/new-ways-to-create-and-watch-shorts?hl=en 5. Add a subtitle editor to your channel: https://www.peggyktc.com/2020/01/add-youtube-manager-editor-data-viewer.html 6. New search insights for your audience: https://www.youtube.com/watch?v=jbkC3jaflww 7. Set channel guidelines: https://support.google.com/youtube/answer/11895180?hl=en 8. No more option to sort oldest to newest: https://www.tubefilter.com/2022/04/08/youtube-creator-insider-search-filters-timed-reactions/ 9. Timed comments, and now timed reactions: https://www.tubefilter.com/2022/03/30/youtube-timed-reactions-comments-test/

POWER TIP: I use keyboard shortcuts all the time on YouTube to quickly navigate videos. Here's the full list of them: https://support.google.com/youtube/answer/7631406?hl=en

LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators