In Depth

Building engineering orgs and new products at Segment, Dropbox & Facebook — Tido Carriero

Apr 1, 2021
Tido Carriero, Chief Product Officer at Segment, previously built teams at Dropbox and was an early Facebook ads engineer. He discusses the challenges of transitioning from individual contributor to leadership, the importance of iterative product development, and achieving product-market fit. Tido shares valuable insights on fostering open communication in teams, the need for clear accountability, and how to effectively recruit top talent. His experiences highlight the balance between engineering goals and business objectives in tech organizations.
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ADVICE

Build Psychological Safety for Honesty

  • Foster psychological safety to enable honest discussion about failures.
  • Encourage leaders to openly admit setbacks and pivot quickly based on data.
ADVICE

Clarity to Increase Speed

  • Clarify the CEO’s vision and communicate it clearly to accelerate team progress.
  • Set specific measurable goals for relevant leaders to track progress frequently.
ADVICE

Iterate on Zero to One Products

  • Require visible customer enthusiasm before scaling zero to one projects.
  • Prefer iterative milestones with small teams over big-bang launches.
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