Niagawan: How A Favour Sparked a Profitable SAAS Business

From failures & setbacks to success & profit, on this episode of Open for Business, we speak with Bryant Gan, Founder and CEO of Niagawan Plus—a Malaysian cloud-based accounting software company dedicated to simplifying financial management for small businesses. On the back of winning the All-Star Award at Cradle Fund’s PLUGIN 2024 conference, Bryant shares his entrepreneurial journey with us, from developing an MVP for a friend to seizing a critical market gap in finance management.

Founded in 2016, Niagawan Plus now serves over 30,000 paying customers through innovative product design and savvy digital marketing. Bryant explains how the company stands out in a crowded SaaS space, emphasising the importance of effective customer acquisition and retention. He also discusses the potential growth boost from Malaysia’s upcoming LHDN e-Invoicing mandate. The conversation delves into the challenges of scaling a SaaS business, lessons learned from past ventures, and strategic plans for future expansion.

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