Strategy Isn’t Fluff. It’s How You Stop Chasing the Next Thing ft. Silvia Coco | #ADAW Ep. 19

Most entrepreneurs don’t need more ideas.They need a direction and the capacity to actually execute it. 

In this episode of Another Day, Another Workshop, I’m joined by Silvia Coco, Aka la Creative, brand & business strategist, facilitator, and self-described generalist to talk about strategy that’s rooted in real life (not fluffy theory). If you have 10 skills, 3 priorities, and a brain that never stops… this one will feel like a deep exhale.

In this episode:

✅ Why being a generalist is an advantage (if you stop being dispersive)

✅ The “copilot” positioning: work with you, not for you

✅ What strategy actually is and why it’s NOT fluff 

✅ How to set goals that are anchored in reality (not “shoulds”)

✅ Capacity planning: why 1 hour with a client is never just 1 hour

✅ “Confidence feels like fear” — how to move anyway 

✅ Delusional → Done: dreaming big, then backtracking the steps

✅ How facilitation + workshops become a strategy tool (retreat example) 

📌 Chapters:

00:00 — Why “confidence feels like fear” 

01:18 — Meet Silvia (La Creativa

03:30 — Embracing the generalist identity 

10:24 — How she discovered facilitation (and wanted in with the “cool kids”) 

16:55 — The “copilot” role: coach vs consultant vs facilitator

24:17 — What strategy really means (and why small businesses need it most)

31:18 — Real capacity: goals that match your season of life

44:10 — Delusional → Done + the fear behind “brave” decisions

57:17 — Workshops as a strategy format (retreat + momentum map)

01:16:19 — Where to find Sylvia 

🛠️ Resources & Links

💬 Follow Silvia on LinkedIn: https://www.linkedin.com/in/silviacoco/

🌈 La Creativa website: www.lacreativa.ch

💼 Work with Silvia: hello@lacreativa.ch

📅 Silvia Events: https://luma.com/user/lacreativa