Episode 32: Improve Your Story By Asking Yourself These 3 Questions

Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions:

1. Who is this story for?

2. What is the lesson of the story?

3. What myth/belief does it break?

To see this in action, watch the full episode as I walk through 2 entrepreneurs and help them find the right lesson for their audience.

Chapters:

0:00 - Intro

0:38 - Rebecca´s introduction

1:23 - Rebecca´s story

4:07 - Sun's feedback on the story

7:00 - To improve the story, find the "myth"

8:58 - Rebecca's myth 1: talk therapy is enough

12:49 - Rebecca's myth 2: you can self-heal

15:04 - Working through the 2 myths

20:11 - How to find the main "hero's journey" story

27:00 - How the story fits Rebecca's audience

31:45 - Mai´s introduction

33:36 - Mai´s story part 1 (growing up Asian)

34:28 - Mai´s story part 2 (quitting her job)

38:30 - Mai's story part 3 (not telling her mom)

39:40 - Mai's story part 4 (getting another job)

41:17 - Sun asks some questions about the story

45:50 - Finding the "one" lesson in Mai's story

48:26 - How Sun would structure the story

54:11 - Outro

Follow me:

Website: http://sunyi.co/

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TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests:

Rebecca: https://www.instagram.com/rebeccabeecoaching/

Mai: https://www.instagram.com/mainguyenlim/