The ChatGPT Experiment Ep 75 - ChatGPT-Searchable With Tom Schwab
Jun 24, 2025
Tom Schwab, Chief Evangelist Officer at Interview Valet, shares his wealth of knowledge on using podcast interviews for marketing growth. He discusses how AI, especially ChatGPT, has transformed referral traffic, making long-form, authentic conversations more valuable. Schwab emphasizes the need for businesses to be clear about their services to boost discoverability. He also highlights the significance of building trust through consistent brand voice and engaging content, advocating for genuine interactions that resonate with both AI and audiences.
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Use ChatGPT to Audit Presence
- Search your company on ChatGPT to see what information and sentiment AI presents.
- Ask ChatGPT to tell you the good, the bad, and the ugly about your business for useful insights.
Be Clear About Your Audience
- Clearly state who you serve and who you don’t to help AI and people self-identify if you're the right fit.
- This clarity increases trust and leads to higher quality client engagements.
Authenticity Over Keywords
- AI search algorithms prioritize authenticity over keyword tricks.
- Search engines evaluate content holistically, not just keywords, reflecting a shift from gaming SEO to genuine voice.
