The Entrepreneur Roller Coaster – PTC 509

Sep 7, 2024

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HOW TO SURVIVE THE ENTREPRENEUR ROLLER COASTER

Have you ever been on the entrepreneur roller coaster? It is all about the ups and downs of being an entrepreneur.

IMPORTANT LINKS

Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast.

If you have a podcast and you're ready to grow now, here's your chance. See my next workshop at www.podcasttalentcoach.com/workshop.

THE BOOK

As I've created this podcast, I've experienced the entrepreneur roller coaster time and time again.

One day it is the best thing going. You get a client to enroll and you're on cloud nine.

The next day you get the email that a client is not renewing and they are moving on. You're bummed for the next three days.

This all comes to life everyday for most of us as entrepreneurs. It is also described in an amazing way in the book The Entrepreneur Roller Coaster by Darren Hardy.

Darren currently owns and runs DarrenHardy.com where he and his team help people be exceptional. He is an author, speaker, and advisor. Darren is also the former publisher of Success Magazine.

In addition to The Entrepreneur Roller Coaster, Darren Hardy also wrote Living Your Best Year Ever and The Compound Effect.

It will prepare you for the wild ride of entrepreneurship. It will warn you of the forthcoming fears, doubts, and the self-defeating conditioning of your upbringing and past. It will inoculate you from the naysayers, dream-stealers, and pains of rejection and failure. And it will guide you safely past the landmines that blow up and cause the failure of 66 percent of all new businesses.

MY ENTREPRENEUR ROLLER COASTER

2024 is a perfect example of my own roller coaster.

This year started with two of my coaching clients and one of my editing clients not renewing for another year. I loved each of them.

It was painful and felt like a breakup.

I knew they had amazing potential. Each of them had achieved so much to this point. The progress was fantastic.

Over the year, I had a few amazing calls with coaches who didn't sign up for the coaching I felt would help them in such a big way.

Each of them had their own reasons. We continue to stay in touch. I believe the time will eventually be right for them.

THE FUN PART OF THE RIDE

Then there were call like my most recent client who couldn't enroll fast enough. He has been in my world for a few years, and we finally got on a coaching call together.

On that call, he signed up and has been knocking it out of the park. It feels so great.

Each time I get on a call with my other clients, they tell me of all the great progress they are making and the lives they are changing.

I just wrapped up a coaching program helping Neil and Taylere launch their "The Leadership Pause" podcast.

They sent me an email that said, "Thank you for everything, Erik! We appreciate all your guidance. This course was terrific."

It has happened in my business year after year. A few years ago it was really getting to me to the point I was going to throw in the towel.

THE DATA

Then one day I looked at the data. I noticed a trend in my business.

Listening to my podcast tends to dip in the summer. My workshops are less attended in the summer. Fewer clients sign up in the summer.

When August arrives, my downloads increase. I have more speaking opportunities. My workshops have great crowds. And more clients enroll.

It's nothing I'm doing. The entrepreneur roller coaster is just the nature of my business.

That's when I realized I didn't need to be scared of that first roller coaster drop. It always happens. Then comes the fun of the turns and loops.

Once I started understanding the entrepreneur roller coaster is natural, podcasting and business became much more fun.

WE ARE ALL ON THE ENTREPRENEUR ROLLER COASTER

I was on a summit this week. During a roundtable discussion with the other experts who were speaking, I discovered we all have our own entrepreneur roller coasters.

We all have our own journey. Don't compare yourself to others. Enjoy your path.

The entrepreneur roller coaster is normal. We are all on it. You need to learn to enjoy the ride.

Step back and examine your roller coaster, so you can anticipate the drops. Anticipate the dips, turns and thrills, so you can enjoy the journey.

Stop looking at your downloads this week compared to last week. Look at this month compared to the same month last year and the year before.

Do you see seasonality in your podcast? Is the roller coaster natural in your business?

Start planning the next year with the entrepreneur roller coaster in mind. When you see the dip in the history, plan things to embrace and counter the dip.

Create content on your podcast people will consume during the dip. Help them with the challenges that happen in their lives at that time.

YOUR NEXT STEPS

Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast.

If you have a podcast and you're ready to grow now, here's your chance. See my next workshop at www.podcasttalentcoach.com/workshop.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.