Live Greatly Joe Kudla, Vuori Founder, on Entrepreneurship, Leadership & Investing in Happiness: Re-Release
Re-Release: On this Live Greatly podcast episode, Kristel Bauer sits down with Joe Kudla, the founder and CEO of Vuori, a performance apparel brand inspired by the active California lifestyle. Kristel and Joe discuss how and why Vuori got started, the importance of embracing a growth mindset in business and in life, a look into the big lessons Joe has learned from his journey with Vuori and more! Tune in now!
Key Takeaways From This Episode
- A look into how and why Joe started the performance apparel brand, Vuori
- How Joe navigates the stress of being a Founder
- Vuori's Happiness Investment
- How Joe uses yoga and breathwork as a stress reliever
- A big life lesson and a big professional lesson Joe has learned from his time at Vuori
- Joe's leadership style and how he attracts and keeps top talent at Vuori
- The importance of embracing a growth minsdet
- How Joe approaches company culture
The team at Vuori sent Kristel out some complimentary clothing.
About Joe Kudla:
Joe Kudla is the founder and CEO of Vuori, a performance apparel brand inspired by the active California lifestyle. A yogi, surfer, outdoorsman and former college athlete, he drew upon his experiences to disrupt the market with A New Perspective on Performance Apparel. Functional, high‑quality clothing that does not sacrifice style—Built to move in. Styled for life. Founded in 2015, Vuori received a $400 million investment and $4B valuation from SoftBank Vision Fund 2 in 2021, marking one of the largest investments in a private apparel company. Ernst & Young LLP honored Joe with the Entrepreneur Of The Year® 2022 Pacific Southwest Award. He was also named Glossy's Founder of the Year in 2022. With a background in accounting, Joe founded the IT consulting firm Vaco SanDiego prior to launching Vuori. Today, he lives in Encinitas, CA with his wife and two children. True to the brand ethos, he still makes time every day to get outside and stay active.
Connect with Vuori
- Website: https://vuoriclothing.com/
- LinkedIn: https://www.linkedin.com/company/vuori-inc-/
- Instagram: https://www.instagram.com/vuoriclothing/
- Facebook: https://www.facebook.com/vuoriclothing
- X: https://twitter.com/vuoriclothing
- LinkedIn: https://www.linkedin.com/company/vuori-inc-/
About the Host of the Live Greatly podcast, Kristel Bauer:
Book Kristel for Your Event or TeamBring these strategies to your organization:
👉 https://www.livegreatly.co/contact
Kristel delivers high-impact keynotes on:
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Peak performance
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Burnout prevention
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Leadership development
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Workplace well-being
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Sustainable success
Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business, November 19, 2024)
Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024)
About the Host of the Live Greatly podcast, Kristel Bauer:
Kristel Bauer is a corporate wellness and performance expert, keynote speaker, and TEDx speaker who delivers engaging, science-backed keynotes that drive measurable results for organizations. With a rare combination of clinical medical training and real-world business expertise, Kristel helps leaders and teams improve performance, resilience, well-being, and workplace culture—without burnout.
As an Integrative Medicine Fellow and Physician Assistant with clinical experience in Integrative Psychiatry, Kristel brings medical credibility and evidence-based insight to the stage. She translates cutting-edge research on mindset, behavior change, and peak performance into practical, actionable strategies audiences can immediately apply. Her high-energy keynotes are tailored to support leadership development, team engagement, productivity, and sustainable success—while inspiring audiences to "Live Greatly."
Kristel is the award-winning author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business, November 19, 2024) and the creator and host of the globally ranked self-improvement podcast Live Greatly. She is a contributing writer for Entrepreneur, was named a Forbes Top 10 Social Media Influencer, and was recognized as a 2026 Top Impact Speaker by Real Leaders—highlighting her influence at the intersection of leadership, well-being, and business performance.
Kristel's prior clients include AbbVie, BP, Cognizant Technology, General Mills, Home Depot, Santander Bank, among many more. She has appeared on major media outlets including NBC News Daily, ABC News Live, FOX Weather, ABC 7 Chicago, and WGN Daytime Chicago. Based in the Chicago area and available for engagements worldwide, Kristel Bauer is an ideal keynote speaker for conferences, events and leadership summits seeking a dynamic, medically credible voice on peak performance, happiness, well-being, and leadership in today's workplace.
Additional Links: -
Order Kristel's Book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work.
Kristel Bauer's Media Reel: https://www.youtube.com/watch?v=mnyjqcHpn6A&t=44s
To Book Kristel as a speaker for your next event, click here.
Website: www.livegreatly.co
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To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here.
Click HERE to check out Kristel's corporate wellness and leadership blog
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Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions. Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations. They have not been evaluated by the food and drug administration. Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests. Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content. Always consult your physician for recommendations specific to you.