Send a text
What if ads aren’t the answer to brand growth? In this episode, Jake Carls, co-founder of Midday Squares, shares how authentic storytelling and behind-the-scenes content turn customers into fans. Discover how documenting your journey, building community, and staying human in the age of AI can fuel organic growth.
Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!
00:00 – Introducing Hosts & Guest
00:49 – Midday Squares Mission Overview
01:28 – Brand Inspiration & Aspirations
03:29 – What “Leaning in” Means
11:59 – Why Storytelling Was Prioritized
18:00 – Storytelling Framework & Evolution
24:46 – Authenticity’s Role in Storytelling
41:14 – Thoughts on AI-Generated Content
The Unstoppable Marketer®