"Rookie" is an independent online magazine made by and for teenage girls. It was created by Tavi Gevinson in 2011, when she was just fourteen years old; today, about a third of the magazine's staff are teenage writers, photographers, and illustrators. Rookie Yearbook Two features exclusive content from Lena Dunham, Judy Blume, Grimes and Mindy Kaling. The books collects interviews and contributions from notable adults including Morrissey, Emma Watson, Molly Ringwald, Carrie Brownstein, the astrophysicist Neil deGrasse Tyson, award-winning cartoonist Chris Ware, and Museum of Jurassic Technology founder David Wilson.
Like the website itself, the "Rookie" yearbooks combine personal essays by young girls; advice about style, sex, friends, and school; fashion; gorgeous photo albums; humor and pathos--in other words, everything a teenage girl thinks and cares about.
On its second birthday, "Rookie" averages more than 450,000 unique visitors, and 1.2 million visits per month (and counting) with 205,000 Tumblr followers. The "Rookie" yearbooks reach that audience and beyond, spanning a diverse group who may have found "Rookie""Yearbook One" on the shelves of their local library or been given the book as a gift from an adult who laments not having "Rookie" around when they were a teenager.
Praise for Rookie Yearbook:
"Irreverent, honest, and wholly affirming, this is a book that teen girls will cherish." --School Library Journal
"Many books for teenagers encourage independence and self-awareness, but few do so with this much honesty, humor, and style . . . It's a lucky teen who receives this book as a gift, and a smart one who picks it up for herself." --Publishers Weekly"To say that ["Rookie Yearbook One"] is the essential companion to navigating your teen years, is an understatement."--Hello Giggles
"In short: ["Rookie Yearbook One"] rules."--Bust
"Yearbook" is as impressive as it is inspiring and entertaining."--Vice