Amazon’s DSP has a reputation for being powerful but complicated.
Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising.
They discuss how it works, when brands should use it, and how it can drive both new customer acquisition and incremental growth when used alongside traditional DSP strategies.
Connect with Justin on Linkedin: linkedin.com/in/justinnuckols
Connection with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4
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