The Self-Employed Life 168: Talking Stick - Compel Don't Tell
No one likes a know it all. Don't we all want to get away from the person at a party that goes on and on about themselves? Don't be that person as a business. Don't tell prospective clients about yourself. Compel them, magnetize them, fascinate them. At least at first. Think of it as flirtation. Get their attention. Use your smoothest moves. Then, once interested, you can tell people about yourself. I provide some specific examples in three areas that you most want to concentrate on being compelling--marketing, networking, and branding.
"Compel Don't Tell."-Jeffrey Shaw
The Talking Stick is in your hands now. Let us hear from you.
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