The Futur with Chris Do Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400
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Nov 22, 2025 
Jodie Cook, an entrepreneur and AI-driven coaching expert, joins to discuss how creatives can embrace AI. They explore the balance between curiosity and fear surrounding technology, and how AI can remove obstacles like blank-page paralysis. Cook highlights its potential to speed up production and enhance creative capacities. The conversation dives into the ethics of AI use, transparency in creative processes, and the evolving standards of originality. Together, they inspire a proactive approach to adapting AI in creative workflows.
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AI Has Its Own Aesthetic
- AI introduces a distinct new aesthetic that can be embraced rather than judged by old standards.
- Using AI's look deliberately can align thematically with creative intent, like Secret Invasion's titles.
Disclose AI When It Affects Trust
- Be transparent about AI use where deception would harm trust; disclose when voice or authorship is AI-generated.
- Maintain quality standards and treat reputation as your primary filter.
Uncredited Main Title Work Early In Career
- Chris tells how early career work on major main titles sometimes left him uncredited despite contributing logos and style frames.
- He accepted the industry's crediting game but felt validated when peers recognized his role.
