Jennifer Sabin, VP of Marketing at Showd.Me, talks with Jeremy about strategies for juggling various audiences.

Highlights:

Calibrating messaging and content for different audiences
How to keep content for various audiences on brand and "of a piece"
Keeping your team organized when creating content for multiple audiences

Learn more about Showd.Me
Connect with Jennifer on LinkedIn

Memorable Quotes:

"As we grow and expand into other industries, we need to make sure that any prospect who visits our website feels like Showd.Me can work for them."

"We're just really trying to figure out the best way to get the right content to the right audience at the right time."

"The first thing I did was, I made sure that we created a brand standard guideline document and we send that out to any external vendor that we work with and any agency that we partner with to make sure that anything that's written that comes with our Showd.Me logo stamped on it is consistent to our internal messaging."

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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