Rogue Startups RS349: Ranking In ChatGPT with Devesh Khanal
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Sep 3, 2025 In this discussion, Devesh Khanal, co-founder of Grow and Convert and expert in conversion optimization, shares insights on navigating the evolving landscape of SEO with large language models like ChatGPT. He debunks myths about LLMs and offers actionable strategies for improving brand visibility in AI-driven searches. The conversation highlights the significance of understanding customer pain points, contrasts bottom-of-funnel and top-of-funnel SEO strategies, and debates the effectiveness of community platforms like Reddit for marketing.
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LLMs Preserve Buyer-Intent Traffic
- LLMs tend to send bottom-of-funnel users to brands rather than just answering without citation.
- That behavior preserves product-intent traffic despite AI summaries for informational queries.
Google Rankings Predict LLM Mentions
- There is a strong correlation between ranking on Google and being cited by LLMs for the same topics.
- Devesh reports 60–80% AI visibility when clients rank on Google's first page.
Three Buckets For High-Intent Content
- Target three bottom-funnel buckets: category keywords, comparisons/alternatives, and jobs-to-be-done how-to queries.
- Prioritize those with clear buying intent before broader informational content.