The Role of People & Branding in Creating a Thriving Coworking Community with Ian Minor

Today's Guest has worked with some hospitality and co-workings best known brands. I'm really excited to share my conversation with Ian Minor. I had so much I wanted to ask about Ian's experiences at NeueHouse, Ennismore and it's brand "Working From" plus his career within the hospitality sector. We discuss Brand, Vision, Lobby Culture, design and some of the inner workings of hugely successful brands.

If you love the idea of Flexspace and coworking driven by hospitality then you are going to love this inside track episode. I leaned so much, Thank you Ian.

KEY TAKEAWAYS

• The lobby culture is a dynamic multifunctional space with community at its core.
• When developing a co-working brand, it is important to create a destination experience that is worth the commute for members.
• Design is crucial in attracting and retaining members, and attention should be given to creating a visually appealing and comfortable workspace.
• The engagement of the community is essential in building a strong brand. This can be achieved through events, networking opportunities, and creating an emotional connection with members.
• Hiring the right team is crucial, and individuals with a background in hospitality, sales, and customer service can bring valuable skills to the co-working space. Cross-training and a flat hierarchy can help ensure seamless operations and a positive member experience.

BEST MOMENTS

• "The lobby culture, best way to describe that would be a dynamic multifunctional space with community at its core."
• "If you're going to bring someone into a venue now, in the world of remote work that we've got, you need to make it into a destination experience, it has to be worth the commute."
• "Try and lead everything through your brand. Figure out what you're really trying to achieve and do and what is the message you want to put out there."
• "You have to get the brand story right early on. And probably the best way probably it wouldn't be to employ someone full time into that. It's probably to try and find the right kind of agency that you feel shares your values."
• "Your brand has to be strong. If your message isn't really clear and concise, and the brand isn't that strong, people probably won't find your front door."

 

GUEST BIO

Ian Minor is a future of work specialist who partners with Founders, CEO’s, enterprises and start-ups to create inspiring collaborative member workspaces from concept development and design, through project management to operation. Committed to developing destination experiences.

Ian’s journey in this sector started back in September 2015 with NeueHouse, whom re-imagined the future of work and at the time were five years ahead of the curve.

Today, Ian is regarded as a leader in this sector, regularly invited onto podcasts to discuss how to create, develop and operate the very best of collaborative workspaces.

http://linkedin.com/in/ianminor

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